Men On The Net Advertising Technical Specifications

Advertising Materials Submission Policy

Advertising materials are due at least one week prior to the start date and must comply with the specifications below. Please email all advertising materials to customerservice@MenOnTheNet.com. When sending images, please be sure to include the complete URL of the accompanying link, as well as any appropriate ALT text for the advertising image.

Accepted Image Formats

We accept JPEG, still GIF, animated GIF, PNG and SWF files (Flash). The latter should be submitted in the .fla format without a url link to your site. See below for specific filesize requirements

Ad Specifications (as of 03/07/06)

Front Page Advertising

Premier Site

Details:

• File Type:JPEG, GIFs, animated GIFs, SWF (Flash)
• Title:Alt Tag only
• Teaser:None
• Description:None

 

Showcase Sites

Details:

• Title: 25 Characters
• Teaser: 20 Characters
• Description: 30 Characters per line and/or 60 total.

* Note text considerations at the bottom of the page.

Spotlight Sites

Details:

• Title: 25 Characters
• Description: 30 Characters per line up to 4 lines.
• Total of 120 characters including spaces.

 

Category Page Advertising

Category Promo

Details:

• File Type:JPEG, GIFs, animated GIFs, SWF (Flash)
• Title:Alt Tag only
• Teaser:None
• Description:None

Text Considerations

• Text does not follow in-house standards for layout, site text conventions & space limitations. An frequent problem area is has been Site Titles. The first textual line in a Spotlight Site will be the actual website title -- and nothing more. No extraneous characters are ever allowed in this line.
• Text does not convey the expected message, or fails to compel websurfers to action. Regardless of product, media, or budget, advertising space is always limited. Any text within a given ad space MUST effectively communicate its message with potential customers.
• Variations in kerning. (Kerning is a typographic term which loosely refers to individual character widths & spaces. In HTML Arial font, the lower-case letters "m" or "w" consume far more space than does lower-case "l". If a given line of text is particularly heavy with wider width characters some edits may be required in order for the text to fit properly into the allotted page space.
• Poor Readability. (Certain letter/number/puncutation combinations can fool the eye, causing confusion for the reader. This can lead to eye strain & headaches.
• Line Breaks/Hypenation. (Each ad is given a specific amount of horizontal space for text. Line breaks must occur. Longer words can be hyphenated for best utilization of space. There are recognized do's & don't that copywriters apply when hyphenating different words.
• Extraneous Characters. (Writers with limited experience will often add characters which are not needed. For example when referencing a specific year or number range, many people want to add un-needed apostrophes. 1900s is correct. 1900's is not correct. 1000s is correct. 1000's is not correct. Also, when referencing a specific decade, the apostrophe precedes the numerals. That '70s Show is correct. That 70's Show is NOT correct. Remember: When making any contraction using an apostrophe, the punctuation mark replaces the omitted letters or numbers.
• Ampersand Usage - Cautious replacements of the word "and" with the character "&" is a very good way to make the most of available text space. Ampersands are best used to link paired terms (ie: Rock & Roll -or- Salt & Pepper), or to punctuate a list of items (ie: Ketchup, Relish & Pickles).
• Grammatical Errors/Poor Grammar.
• Misspellings.
• Overuse of uppercase letters. (Due to the larger width of upper-case letters, use of lower-case letters should always be used whenever appropriate. Valuable space is lost to a line of all upper-case text; this also diminishes the readabilty of that text.
• Extranous Punctuation. (A common error among copywriters in the adult industry is unleashing multiple excalmation points to conclude a sentence. This puncuation mark should be reserved for only true exclamations, and only one per sentence. Another is misuse of ellipses. They come in sets of three and are not preceded or ended with any spaces.

Specification Changes

All advertising specifications are subject to change without notice.

Questions?

If you have further advertising questions, or if you're ready to advertise with us, please contact an advertising Account Executive by calling (954) 247-9972 x115 or you can email us.