Men On The Net Advertising Frequently Asked Questions (FAQs)

Why Advertise on Men On The Net?
There's so many reasons, we've devoted an entire page to the answers.
What kinds of advertising is available on Men On The Net?
Men On The Net currently offers a variety of advertising programs including:

  • Banner Advertising - Top and bottom banners in fixed or rotating positions.
  • Icon Advertising - 100x100 graphics and text to fully promote your site.
  • Featured Sites - Enhanced text and graphics available on inline and on Premier pages.
  • Premier Sites - Sites guaranteed to be on our Premier pages.
How can I measure the success of my Advertising Campaign?

Many sites use click-through ratios to measure ad success, which is the number of times your ad was displayed, divided by the number of times someone clicked it. This ratio will vary greatly depending on a variety of factors, and while we can provide these statistics, they are often a misleading indicator of the success of your campaign.

We believe a much better measure of the success of any advertising campaign is how many people actually visited your site, and what they did once they got there. Think of it this way, would you rather have 1,000 people see your ad, get a 10% click-thru, and receive 100 visitors to your site? Or, would you rather spend the same amount of money to have 100,000 people see your ad, get a 1% click-thru, and receive 10,000 visitors to your web site? Even though a 10% click-thru may sound better than a 1% click-thru, what you really want is a large number of excited, educated, and ready-to-purchase customers to respond to your ad, no matter what your click-thru rate is.

Based on the history of our advertisers, Men On The Net customers are more likey to take action once they arrive at your site. Actions like, purchase your product or request more information.

What do terms like "Impressions" and "Hits" really mean?
Some of the terms used in Internet advertising can be rather confusing. Here are a few of the important ones:

  • Impressions - sometimes called "Page Views" are the number of times a visitor actually sees a page (and an advertisement) on a Web site. All advertising prices at Men On The Net are based on impressions or page views.
  • Hits - simply refers to the number of times a server is accessed. It's a completely technical term and is virtually meaningless to advertisers, since each page, graphic, or page element could (and often does) count as a "hit." Advertising decisions should be based on impressions, and if someone tells you something different, you should consider taking your business elsewhere.
How much traffic does Men On The Net receive?
Many sites quote their traffic numbers in terms of number of hits. But, as we explained above, hits are a meaningless measure for advertisers. However, for those who are interested, Men On The Net receives over 3 million hits per day. A more meaningful measure of traffic is impressions, and Men On The Net delivers more than 30 million impressions per month. Unique visitors is a bit harder to measure, since Web server technology is limited to measuring only unique incoming IP addresses, and large groups of users (all 19 million AOL users, for example) are assigned a single IP address by their service providers. We log over 125,000 unique IP addresses each day, which we estimate represents well over a quarter of a million individuals per day.
How much does Advertising at Men On The Net cost?
For a complete list of advertising rates, please see our rate card.
Are there any restrictions on Advertising at Men On The Net?

Men On The Net reserves the right to refuse any advertising request, or to cancel advertisements that do not fulfill the obligations set forth in the advertising agreement.

Men On The Net does not accept advertising requests from organizations selling products or services related to alcohol, tobacco, firearms, hate groups (you know who you are) or individuals or products appealing to individuals under the age of 18. In addition advertisements are prohibited from displaying full frontal nudity, real or simulated non-consensual sexual acts, or anyone who is or appears to be under the age of 18. There are no exceptions.

What types of graphic formats, types, sizes, and technologies are allowed in my ad?
For a complete list of technical specifications for Men On The Net advertising programs, please see our technical specifications page.
Where do I go for more information?
If you have further advertising questions, or if you're ready to advertise with us, please contact an Account Executive by calling (954) 491-1414 x103 or you can email us.